Thursday, October 7, 2010

Product Testing Institute - Really Smart Ad Campaign

A French friend of mine shared this and I couldn't stop adoring how fantastic and creative ad campaign can be. Truly, there's no limit in terms of idea.

If you would like to see the original blog post in French, you can find it here.

Basically it's a series of advertisements for the latest Sony Ericcson phone - Xperia X10. They conduct a focus group consists of 3 people who will then try out the different functions of the phones they get. My favourite is the little girls but the rest are as hilarious too. Enjoy!

The Toddlers


The Models


The Surfers


The Rockers


The Hunks


The Seniors

2 comments:

Desertnut said...

OMG! This is sooo funny! I especially loved The Toddlers! I haven't seen these before, these are great!!!!

Sarraceniaceae (Daraness) said...

Thanks for this, loved the seniors one x