The Power of Logo

We are surrounded by so many logos. Some are so successful that when you see them, you know what they represent. You know their stories, their advertisements, their slogan and most importantly you may just support their products because the logos are cool. Then there are those which are so unsuccessful and complicated that they become forgettable. Some were too old that the companies need to renew their image and create a new one. For the last one, I remember strongly for one Indonesian company, very big oil firm called Pertamina. I grew up with their old logo until the day I left for Singapore in 1998.



Then only in 2011 when I went back I noticed they have refreshed their logo. Wow … really different image it portrays!



The process of logo design may make or break one’s business. Hence, the role of the logo designer is so important. But like everything it’s a two-way process. If the customer doesn’t know what they want, the designer can’t deliver a good job either. But if the customer knows what they want too clearly that they are not flexible for changes, the logo may turn out to be a flop too.

What do you think is the most successful logo on earth? To me it will be Nike. It represents an attitude. Though I guess they are slowly losing out to Adidas but as a logo, they represents stronger image.


Oh, wait a minute. How can I forget the most successful and life changing logo ever … the company that challenges everyone to Think Different! Never underestimate the power of a logo. What started out on someone's sketch book may one day be found in every household.